Spring Facial
A spring promotional offer (digital & printed use).
Materials: Adobe Illustrator & Photoshop. Stock photos of a flower & woman.
Process: The photos were changed by utilizing Photoshop tools, settings, and filters to manipulate the textures, colors, transparencies, saturations, and brightness. Moreover, Illustrator was used create the stylized floral images and the butterflies.
Valentines special
A valentines discount advertisement (digital & printed use).
Materials: Adobe Illustrator & Photoshop. Stock photos of a flower & a woman.
Process: I removed the background image of the photo and amplified her presence by adjusting the colors, saturation, and cropping the image in Photoshop. Also, the vertical overlapping lines were made in Illustrator.
Summer facial
A summer special advertisement (digital & printed use).
Materials: Adobe Illustrator & Photoshop. Stock photos of a desert & a woman.
Process: The gua sha stone image and splash marks were designed in illustrator then completed in photoshop, using filters and tools.
Fire & Ice
An ad for a two in one facial (digital & printed use).
Materials: Adobe Illustrator & Photoshop. Stock photos of flames, ice, diamonds & a woman. Vector image of sparks.
Process: My idea behind this design was to depict the dual facial treatment all in one image.
Radio Host Banner
A media banner advertisement on multiple social sites.
Materials: Adobe Photoshop. Photos of the hosts.
Process: The patron wanted the design to be edgy and “in your face.” Therefore, I made the font 3D. Also, I increased the contrast and vibrancy of the photos and the background to give it a strong visual impact. Moreover, I made the background image abstract and dark to make the font and images easily distinguishable.
full Care
A promo for a spa special (digital & printed use).
Materials: Adobe Illustrator & Photoshop. Stock photo of a woman.
Process: In Photoshop, I used a brush tool and a motion blur filter to create the diagonal streaks in the advertisement. Moreover, I altered the colors to match the clients desired hues. Then I overlaid a pattern in Illustrator to soften the background and create an intricate design.
Oxygen
An end of summer advertisement (digital & printed use).
Materials: Adobe Illustrator & Photoshop. Stock photo of a woman.
Process: I designed the background and vector imagery to portray the element of oxygen, and inhaling it. Basically, the ad was made to be fluid and relaxing as the title suggests.
CCC novelty
Promo products—t-shirts—for a martial arts & dance club.
Materials: Adobe Illustrator.
Process: I used various brushstrokes in Illustrator to show the swift and strong movements of the characters in action. Also, the irregular shapes in the background create an intense energy throughout the whole piece.
Benefit Concert
An ad for a breast cancer charity event (flyer & poster formats).
Materials: Adobe Illustrator.
Process: I had an idea to make apart of an instrument into the letter “B” and found a reference material online that inspired the design I used in the advertisement.
Devil’s den Novelty
A promotional apparel—t-shirt design—to bring awareness to a social event.
Materials: Adobe Illustrator & vector stock images, of a hand & background symbols (Vecteezy).
Process: I added a logo that I created, Devil’s Den 10 PM. In addition, the fist was edited so the mic would fit in-between the fingers and palm. Therefore, all the, visually striking, images were used to showcase what the event offers—the location and time, and the excitement of being at the function.
Black Awareness
Materials: Adobe Illustrator.
Process: The backer desired a promo ad that depicted the growth of a black student from year one to graduation. After researching the week long event, I was able to display the evolution of a student from: a freshman, playing with the building blocks, a sophomore connecting the pieces, a junior formulating a plan, and a senior preparing for the future.